STATEMENT OF EXPERIENCE
Combining excellent academic credentials and 15 years of high-impact professional experience at ground zero for the Internet industry in New York City, Seattle, San Francisco, Silicon Valley, and Los Angeles, I've worked inside market-leading companies defining the online medium and brands, increasing online market penetration and sales, developing online products and content, and managing online teams. I am also the founder of a publishing company NetLingo.com, and an author and leading contributor to the dialogue about the information age.

EDUCATION
Masters Degree: M.S. Social Psychology, 1990 - London School of Economics, London, England
Bachelors Degree: B.A. Psychology, 1989 - Pepperdine University, Malibu, CA

WORK HISTORY
NetLingo Inc. - http://www.netlingo.com
Entrepreneur (part-time 15 years) - Author, Publisher, Web Content Developer (1994 - current)

• Founded and publish the Web's leading Internet dictionary, NetLingo.com, award-winning Web site since 1994.
• Authored the paperback book "NetLingo the Internet Dictionary" and "NetLingo: The List"
• Generated brand name awareness, knowledge and press coverage:
  >>    Awards include "Best 100 Web Site of the Year" by PC Magazine (two years in a row);
  >>    100+ news reviews in leading publications such as The New York Times, The London Times; Fortune magazine; USA Today; Readers Digest; People magazine; Fast Company, Yahoo Internet Life, William Safire's column On Language, and more: http://www.netlingo.com/news.cfm;
  >>    Featured television footage on MSNBC, CNN, FOX, Sci-Fi channel, TNT, Oxygen Network, The Martha Stewart Show; various local news coverage
  >>    Online market penetration - linked to by more than 100,000 Web sites; ranked #42,813 by Alexa, ranked #656 in Google's Top 1000 Web sites;
  >>    Monthly site traffic: +2 million page impressions; 500,000 visits.
• Established sales channels at 200+ retail accounts, including 1 account of 950+ Barnes & Noble Bookstores.
• Managed databases of 5000+ Web pages, 15,500+ online users, 250+ business accounts.
• Served as primary point of contact for 50+ affiliate and search marketing accounts.
• Managed customer support and order fulfillment to distributors, wholesalers and individuals worldwide.
• Implemented e-commerce technology for secure online transactions and online ad revenue sales.
• Gathered and analyzed international Web site traffic statistics, reported on next-step distribution.
• Forecasted budget and analyzed ROI to ensure alignment of strategies for profitable business engagements.

Alternative Health Journal, Santa Monica, CA - http://www.alternativehealthjournal.com
Director of Web Content & Community (2007 - 2009)

• Ground floor member of angel financed start-up creating online publishing arm for direct marketing company.
• Crafted online publishing purpose and brand strategy with CEO; oversaw all operations relating to AHJ.
• Editor-in-Chief of online health publication; established proprietary CMS (content management system); responsible for all content, style guidelines, editorial scheduling on AHJ website and newsletter (circ: 80,000).
• Managed text and video content providers; health experts; design, programming, SEO, blogging contractors.
• Participated in all aspects of alpha, beta, and final launch of several company websites.
• Worked with teams nationwide to ensure content, graphics, video, and promotional materials are consistent with Web strategies, brand guidelines and industry standards; oversaw stable of freelance writers.
• Provided competitive analysis of category-related sites, and content and community-related sites.
• Developed and implemented community and social marketing strategy for customer acquisition and retention.
• Managed deliverables on time, within budget; provided weekly statistical reporting and analysis; status updates.

MyThings Inc., Menlo Park, CA - http://www.mythings.com
Director of Web Content & Community (2006 - 2007)

• Ground floor member of VC-funded start-up creating a new product within a new category.
• Participated in all aspects of alpha, beta, and final launches in U.K. and U.S.
• Worked internationally with employees in Silicon Valley, Los Angeles, Chicago, London, Tel Aviv.
• Lead member of brand police; oversaw strategy and decision making for branding, positioning, and naming.
• Recruited employees, colleagues, interns for testing; participated in market research and analysis.
• Provided competitive analysis of category-related sites, and content and community-related sites.
• Wrote detailed, technical editorial style guidelines, wrote and edited all copy on websites.
• Oversaw domain name structure, URL acquisition, naming architecture, and SEO activities.
• Oversaw content localization for U.K. and U.S. markets.
• Managed multiple contractors including design, search engine, content, and blogging professionals.
• Developed and implemented community strategy and activity for customer acquisition and retention.
• Managed deliverables on time, within budget, adhering to the project management GANTT chart.

Write Image, Seattle, WA - http://www.write-image.com
Web Content Developer & Manager, Online Editor, Senior Account Manager, Program Manager (2004-2006)

• Served as team lead for company's main account, Microsoft (http://partner.microsoft.com).
• Supervised 4 people in an editorial, content management, promotions, and client-services capacity.
• Responsible for all content for the Microsoft Partner Program homepage, internal pages, and newsletters.
• Participated in Online Partner Initiatives and provided reports to increase customer and partner satisfaction.
• Assisted with the development of, and launched, a new homepage design.
• Established an online Editorial Calendar to track and create content updates and promotions.
• Oversaw and delivered regular team status reports; monitored work via timesheets.
• Attended new business development functions to pitch services of the company.
• Compiled and wrote Marketing Communications Plan with Account Director to generate new business.
• Became Account Manager for a semantic search client; oversaw daily client relations.
• Became Program Manager for the design group; developed processes; oversaw estimates and scheduling.
• Provide mentoring to junior account executives; encourage company development and morale.

Consultant (full-time 5 years) - Online Producer, Online Marketing Manager, Online Editor (1999 - 2003)

• As a Consultant, I conceptualized and created Web sites, intranets, extranets, and blogs for companies and organizations.
• Consulted and coached small businesses to move towards Internet channels as marketing expansion.
• Managed production of online activities from product concept through completion, responsible for feature development, adhering to technical requirements, testing, launching, and quality assurance.
• Measured impact of site architecture based on usability and market research.
• Authored, edited and updated content and images.
• Established client needs, communicated and managed design and development teams to meet deadlines.
• Documented and recommended best practices with regard to Web programs, analyzed market trends, reported on industry events, and recommended site improvements to meet changing market needs.
• Drove new product development and "go to" market campaigns for electronic, print and apparel merchandise.
• Clients include The Reed Group, Sprint, Microsoft; see full list here (http://www.erinjansen.com/port.html).

Office Depot, Inc., San Francisco, CA - http://www.officedepot.com
Web Content Developer & Manager, Online Marketing Manager, Online Editor (1997 - 1998)

• Employee #2 in the online division.
• Developed, designed, produced, tested, launched and managed multiple channels on the Web site.
• Created the community section business plan, negotiated, hired and managed vendors and contractors.
• Managed daily publishing deadlines and operations, inputted editorial via content management system.
• Culled and edited user feedback, developed and implemented new interactive marketing tools such as "in my opinion" to meet marketing objectives; collaborated on "shopping list" to foster customer retention.
• Created and executed topic area content plans per editorial calendar, established project-specific work descriptions and agreements with third-party vendors that defined deliverables; scheduled completion parameters and budgets for all topic areas.
• Published articles, product reviews, columns, features, how-to help sections; managed and monitored online discussion forums, provided customer service via multiple e-mail responses.
• Collaborated with creative director, director of product development, new business development director, and programmers to coordinate and implement consistent online marketing programs within co-marketing platforms.
• Oversaw and improved intranet site for use by a wide variety of corporate groups.

CNET: The Computer Network, San Francisco, CA - http://www.cnet.com
Senior Online Crusader, Senior Account Manager, Corporate Consultant (1997)

• One of the earliest employees at CNET.
• Senior member of consulting team assisting advertising clients nationwide with online marketing campaigns.
• Managed support team of 3 people to identify requirements for new programs based on statistical research.
• Provided sales support for leading Web sites: CNET.COM, NEWS.COM, SHAREWARE.COM, SEARCH.COM, DOWNLOAD.COM, and BUILDER.COM; oversaw and improved extranet site for use by business groups.
• Presented to corporate executives and advertising agencies evaluations of online advertising goals, creative, placement, and strategy; provided extensive performance reviews and interpretation of traffic statistics.
• Traveled nationwide and worked strategically with 90+ top-rated Internet companies to develop and evaluate Web site landing pages for ease of navigation and usability in order to increase customer conversion.
• Participated in the Internet Advertising Bureau's International Committee; spoke at regional events put on by advertising agencies and media groups to educate business community about online marketing.
• Trained small and large groups of industry elite regarding Do's and Don'ts of Online Advertising, Online Marketing Principles, and Bleeding Edge Technologies; primary point of contact at partner events.
• Publicly spoke at embassies, colleges and conferences; participated in national trade shows.
• Provided leadership and mentoring amongst junior team members.

CareerMosaic, New York, NY & Palo Alto, CA - now http://www.careerbuilder.com
Web Content Developer & Manager, Online Marketing Manager, Online Editor (1996)

• Oversaw content and creative development for multiple channels on the Web site.
• Developed navigational strategies and editorial content, supervised graphic production.
• Conceptualized and authored affiliate online marketing sites, wrote and edited feature articles.
• Trained advertising agency staff nationwide on using the Internet and the benefits of online marketing.
• Developed strategy and growth plan for online division; participated in national trade shows.
• Assisted primary liaison for international business partners, developed international clients and alliances.

Non-Stop Internet, Inc., New York, NY
President, Account Director, New Business Development Manager, Online Producer (1995)

• Hired and supervised 5 full-time staff, 4 part-time staff.
• Managed all aspects of client services, account management, new business development.
• Took ownership of marketing relationships, co-operative marketing programs, and business alliances.
• Produced 20+ Web sites including one of the first online community Web sites (see Client List).
• Acted as lead copywriter, media strategies analyst, and production manager; oversaw creative division.
• Handled corporate operations, resource planning and allocation, board of directors and shareholder meetings.
• Gave public & corporate seminars and participated in key networking organizations.

Interactive Marketing Services, Inc., New York, NY
Account Manager, New Business Development Manager (1994)

• Provided sales and marketing support for one of the first Internet business directories (competitors of Yahoo!).
• Developed new business, provided creative direction on content and layout.
• Negotiated joint ventures including one with a travel company earning over $1 billion in sales annually.

Strategic Response Direct Marketing, Los Angeles, CA
Executive Assistant to VP of New Business Development and VP of Direct Marketing (1991 - 1993)

• Performed administrative and clerical duties, screened calls and took messages, made travel arrangements, ensured confidentiality on corporate information, maintained schedule of activities for managers, composed correspondence and developed presentations, arranged meetings and conferences with senior management, coordinated VIP dinners, maintained control files of matters in progress and follow-up to ensure actions were completed, prepared data for meetings and conferences.
• Projects included:
• Rock The Vote - member of dynamic marketing team for a grassroots organization focused on youth political movement; wrote direct mail copy, newsletter articles, PR materials, TV commercial scripts; interviewed celebrities, developed cutting-edge press promotions, performed extensive online research, tracked and fulfilled customer relations for 250,000 member database.
• Magazine Affinity Renewal Services - designed print marketing packages and sales presentations for Condé Nast, KIII, Hachette, Hearst, HaperCollins, Gruner+Jahr; researched and analyzed demographics for subscription renewal audience, wrote telemarketing scripts, edited direct mail copy.
• Bill Clinton-for-President Campaign - provided administrative support for nationwide direct mail campaign, downloaded top-level research and distributed information, designed text and desktop publishing templates, tracked responses and fulfillment.

SKILLS

• Excellent verbal and written communication skills; professional editor and content manager
• Strategic and analytical thinker; strong research and forecasting skills (architect and bricklayer)
• Strong knowledge of marketing strategies; strong organization, prioritization and planning skills
• Able to work independently, meets deadlines and goals; born to multitask and travel
• Advanced knowledge of computing programs including Microsoft programs, database, e-mail,
  HTML, FTP, graphical, scheduling, content management, spreadsheet applications, etc.
• Able to deal effectively with all departments and people at all levels; strong presentation skills
• Public speaking; interviewed on television, radio, and in newspaper and magazine articles
• Experience with VIPs; ambassador qualities, wide knowledge of world culture, natural leader
• Academic degrees in psychology + business = marketing; strong knowledge of popular culture
• 15+ years entrepreneurial and professional experience, 10+ years in management
• Expert in the online world of business, technology, and communication; certified project manager

RECOGNITION

• Appeared live on international television via in-studio interviews on The Martha Stewart Show, FOX, CNN, BBC, and MSNBC
• Interviewed on more than 20 radio stations, including NPR, as an expert in the online world of business, technology, and communication; participated in specialized broadcasts, including the film "Wild@Start"
• Quoted in more than 100 newspaper articles including New York Times, Wall Street Journal, Fortune, People
• " Featured spokesperson on nationwide infomercial for "Own America" a national non-profit organization
• Non-profit experience as a trainer for an international women's organization "Upon Arrival" - gave public seminars and training workshops to ambassador's wives and spouses of Fortune 500 company transplants about culture shock; published article on cross-cultural adaptation; certified as a cross-cultural trainer
• Member of the US Women's Chamber of Commerce, the National Association of Women Business Owners, Publishers Marketing Association, local Chamber of Commerce, the Ad Club, and other local organizations

EDUCATION

• Masters Degree: M.S. Social Psychology, 1990 - London School of Economics, London, England
• Bachelors Degree: B.A. Psychology, 1989 - Pepperdine University, Malibu, CA
• Also attended American University in Paris; speak, write and read intermediate French and German